7 Ways to Improve Website Design

7 Ways to Improve Website Design (1)

Do you already have a site and are you seriously thinking about revamping it but don’t know where to start? Thinking about improving the design of a website is a great choice, especially at a time when online demands are increasing. And to boost business, nothing better than enriching the experience of your customers or users. That, you know.

To optimize a sales or information platform, it is not always necessary to carry out a complete overhaul.

Very often, improving the design of a website ensures highly satisfactory performance changes for the client… and the company or organization! Indeed, reviewing the presentation of the pages, the colors, the layout, the navigation, or the adaptation to mobile brings results and efficiency. While offering a showcase that is up-to-date, aesthetic, and pleasant to visit.

Remember that these aspects are never to be neglected. Nothing is worse than a site that does not follow ergonomic and aesthetic trends. Or that displays the old-fashioned and obsolete ones of a few years ago… Surely this is not what you want to convey as a corporate image.

This article offers you some ideas for action to tangibly improve your website without having to redo everything. By revising the design of a few important elements, according to some current rules, these updates will bring great benefits to visitors. And your business will benefit.

How to improve your website design?

Improving a website starts with the idea of ​​a beautiful interface for visitors. The general appearance of the site, and the design, remains important element of the Internet user’s experience.

Think about it. Between a home page loaded with texts and colors and another airy one, with harmonized hues, which one is more likely to retain you? The second of course, with its sleek design. And this, even if the content of the first is interesting and helpful for visitors. Remember this very simple rule: the eye first. And to achieve this, we use the current design, adapted to the following points.

7 Ways to Improve Website Design

1- Purify

Less is more. Do you know the adage? It is important to apply it if you want to improve the design of a site. A clean and airy page highlights the information to be communicated and makes it easier for the user to find it. You gain in efficiency.

2- Make Everything Readable

Beautiful, well-written texts will never be able to fulfill their role if they are difficult to read. For a site that’s easy to read, it’s best to use simple, unadorned fonts. Similarly, limiting their number to two (one for the titles and one for the text) facilitates reading and maintains the required simplicity.

Making readable also refers to contrasts. For example, on a very light background, it is necessary to use a very dark color for the font. Conversely, a dark background calls for a light font. Note however that the use of a dark background is very aesthetic, but makes reading a little more difficult.

3- Harmonize the colors

Color is powerful, both to attract the visitor and to…repel him. Used well, it arouses pleasant emotions and energizes Web tools. To create an attractive site, it is suggested to adequately combine a maximum of 3 shades. Here too, sobriety has a much better effect.

4- Clarify navigation

A site with a well-thought-out design ensures smooth and simple navigation. To achieve this, the functions, buttons, menus, and other elements must be clear to the user. Simple, well-defined, and color-structured shapes and an airy arrangement of these elements fulfill this function.

5- Illustrate

Beautiful pages, pleasant to read, cannot do without illustrations. Whether photos, drawings, graphics, or other visual elements, they are necessary to attract and keep the user’s attention. Also, remember that the illustrations should match the text and be of good quality while keeping the page airy.

6- Optimize The Home Page

It is the visitor’s first impression. That’s a good reason to build it carefully, isn’t it? Thus, the home page should lead users to the products or information that you offer them. To achieve this, in addition to ensuring the elements presented previously, it is good practice to synthesize the menu well. Here too, you have to think airy and uncluttered. It is proposed to limit the number of menu items to eight. Do you have more than 10 themes to present? No problem! Use the bottom of the page or the top, to the right.

7- Adapt To Mobility

Mobile devices are everywhere and people are doing a lot of research on them online. To properly meet the requirements of this format, consider a design that adapts to smartphones or tablets. The responsive mode ensures ease of consultation through a neat and simplified presentation. It also allows a better referencing of your site on search engines.

Basta communication, a high-performance designer

At Basta communication, we optimize websites in different ways. We prioritize efficiency and fluidity while paying particular attention to simplicity, harmony, and aesthetics. You get a site adapted to current best practices, carrying your brand image and your constant evolution. And that, with a clientele on the move, is priceless! Request an evaluation for your website today.

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