Optimizing Your Website Or How To Be Successful Online

Optimizing Your Website Or How To Be Successful Online

If your site was made with care, why would you want to optimize it? The question certainly deserves to be asked, but one fact remains: the optimization of a website is an essential step in order to highlight all the investments made upstream.

You have “designed” your site in order to better present your products or services? Excellent!

Have you paid attention to presenting a clear organization of information? Well seen!

Do the texts and images on your site reflect what you offer and are of professional quality? Perfect!

If these conditions are met, you have in your hands a site that will allow you to achieve your goals. At least, do you believe it…

Because it is true that such a site, in theory, will allow you to achieve this. But to really get the most out of this tool, you will need to optimize your website BEFORE it goes live.

To better understand what optimization is, imagine that we give you free access to the highway but behind the wheel of a superb sports car. 

Well, choosing not to optimize your website is a bit like choosing to leave your sports car in the driveway and only run it on your suburban street.

This article offers you various ways to highlight all the qualities of your site, as well as to carry out SEO natural referencing as soon as it is put online. Because it is from there that you will be able to surpass your competitors… and develop your business!

How to optimize your website 

well-structured site, written with professionalism, offering evocative images, and optimized according to the rules will be most effective with both existing customers and potential customers. It is also effective in SEO natural referencing, which meets the requirements of Web language.

An optimized site will attract the attention of search engines, which will give it better positioning when Internet users launch a search. You will therefore have the possibility of appearing among the first search results and, above all,  of being visited by potential customers.

Optimization mechanisms are many and varied. And for them to be really effective, they must have been planned when the site was created, or when it was redesigned.

To do this, several factors must be taken into consideration. We have therefore listed for you  12 ways to optimize your website, which will undoubtedly improve the effectiveness of your site, and this, with your customers AND search engines.

1. Promote an “adaptive” site

Search engines better position sites that have been able to adapt to different devices (smartphones, electronic tablets, etc.). In other words, your site will be better referenced if it has been designed as “adaptive” (or responsive ).

2. Make it easy to navigate and create a clear and simple path to conversion

An architecture that enables smooth navigation and helps the customer make a purchase or contact quickly is another element to consider. 

And everyone wins: your customers are happy to be able to make purchases with ease, the search engines “respond” to it by increasing your SEO and you, you… make the sales you want!

3. Conduct Keyword Analysis

The use of keywords in a website is a recognized practice in natural referencing (SEO). A preliminary analysis is however required to determine the keywords that are searched by customers and that best represent your offer. Not to mention that of your competition.

4. Optimize your website texts

Once the keywords have been identified, it is important to place them in various strategic places, especially in texts structured for this purpose. This on-site optimization allows search engines to refer to your site when Internet users type these words.

5. Optimize Your Site’s Metatags

Different tags present in your site (title, meta description, alt tag ) (technical) also serve SEO very well. The keywords are considered by search engines.

6. Create content

Regularly adding new content to the site allows for better indexing. For example, the recurrence of articles from a blog increases the possibilities of referencing in addition to developing the notoriety of your company and building customer loyalty.

7. Optimize your site speed

An optimal loading speed is considered an asset by search engines. They, therefore, favor faster sites … just like Internet users.

8. Install an SSL security certificate

The SSL security certificate, better known by the acronym HTTPS or by the icon of the small padlock, is considered important. It should be part of your requirements, especially if you have a transactional site.

9. Check the indexing of your pages in Google

Doing this check will allow you to make sure that this search engine is aware of the existence of your site. Without this, no SEO will be effective.

10. Create inbound links

They are also called backlinks. These are links on sites external to yours that are likely to lead Internet users to your site. For example, if you are part of a group of merchants or a professional association, sharing incoming links with these recognized structures promotes your referencing.

11. Install SEO tools for tracking

Some plug-in-type tools are very effective in improving the site’s SEO and monitoring it. Favor, for example, SEO Yoast, Analytics, and Search Console.

12. Do A/B testing

In order to make sure that certain elements of your site are effective, you can perform A/B tests before going live. These tests analyze, for example, the correct location of the buttons, the clarity of the text, or the relevance of the image. Comparing two almost similar pages, with small differences, determines what works best with a small group of Internet users.

Basta, a reference in SEO!

 Many elements are therefore required to perform effective work that brings the desired optimization. In addition, all of these elements contribute to increasing the profitability of your site and help you achieve your online goals. They are therefore not to be neglected.

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