The web is like a vast ocean full of possibilities. Thinking of diving into it by launching your online business, but which one to choose? In order to ride the wave of success and keep the momentum, here is a short guide in 6 steps that will enlighten you in your project.
1. For every problem, there is a solution.
And with every solution, there is a need met. The first step is to find a good online business idea, a service that you can offer according to your skills, experience, and interests.
You can browse the web, for example, on entrepreneur sites, to discover exciting concepts that work well abroad. But make sure the concept is importable, according to culture and values. If not, the solution is often closer to you than you think. Observe around you, and your loved ones to consider people’s criticisms or complaints about products or services. It’s up to you to find “THE” solution.
Another way to come up with a good idea would be in the shower. Oh yes! At least by practicing a relaxing activity. According to psychologist Scott Kaufman, standing up in a secluded and comfortable place allows the brain to escape and come up with good ideas.
2. Choose a type of service.
Among the areas in demand for 100% online service companies, we can think of:
- Online courses/training
- Des eBooks
- Live IT technical support (chat)
- Coaching by videoconference
- Independent worker service (freelance): graphic design, writing, mobile app development, digital marketing, etc.
- Income blog thanks to affiliate marketing (it is possible to be paid for reviews, and recommendations that we leave on products, in particular, if we have a large audience on our blog if we are an influencer on the web)
3. Do some market research
As in any business, whether physical or virtual, it must be taken seriously, and market research is a must. It’s up to you to analyze the competition and see what is already offered. Use your imagination to offer that little extra that would set you apart from the competition, for a good thing, and which would allow good customer retention.
4. Show off!
The visual, appearance, and aesthetics of the website on which you display your services are important. Do not neglect this aspect. If necessary, seek the help of a professional web designer.
Not only does your website have to look good, but also be user-friendly. Navigating and searching for topics of interest, a site map, should be easy to approach.
5. Get found.
A beautiful website that is not viewed would be like a beautiful white sand beach, with pretty palm trees and exotic flowers where no one ever goes to lie down to get a tan. A well-kept secret just waiting to be revealed!
In this sense, you have to know how to use SEO (Search Engine Optimization) wisely. In short, knowing how to juggle keywords, statistics, and search engines. SEO will help you get your business to the top of the list of search engines on the service you offer.
The goal is to attract more Internet users to your site so that virtual word-of-mouth has an effect. In this way, your online business will be able to experience a good cruising speed.
6. Secure your success!
After you have found your niche, developed it, and come up with the strategy that sets you apart from the rest, it’s time to ensure the success of your online business over time.
Of course, Rome was not built in a day. Promoting your business in the city, province, or country where you are taking some time. Unless there’s a viral ad, but that’s like playing Russian roulette, you never know.
You must therefore be PERSEVERING, TENACIOUS and MOTIVATED. Above all, don’t give up on the first difficulties. In addition to these important qualities to possess as an entrepreneur, you can amass savings in case of unforeseen events or difficulties.
Expand your professional network, including people who have gone through the same stages. They could give you excellent advice and constructive criticism on your project.
The benefits of virtual
Obviously, an online business can be very attractive, especially for certain advantages it provides: mobility (it can be managed from almost anywhere) and light management, insofar as we do not have the need to maintain a physical inventory that takes up space (like traditional shops with storefronts), since these are online services that are offered.
In this sense, the Kiwili management software can provide all the necessary support for small businesses that need to have a good overview of their departments (invoicing, expenses, projects, project time calculator).